What makes for a successful Architectural Visualisations?

So, what makes for a successful architectural visualisation?


It seems the next step in the series of blogs should be what makes for a successful one visualisation. Having written blogs about the importance of Architectural Visualisation, the ways in which they have been used and where they may be heading in the future, this seems the logical next step.


This idea of success in this context is completely dependent on the desires of the client, normally the architect, real estate agents, interior designers etc. will ask a visualiser to create the visuals in order to secure sales. The success therefore of architectural visualisation is measured in sales as a result of the images or interactive tours. It has come to my attention that the visualisations which the client like the most are the ones that engage them and give them the ability to relate to being in the space that has been created for them. Rather than just a drawing of the exterior or a floor plan, you can get a real sense of what the space is like, and also the quality of light and other aspects.

Composition and lighting, in particular, are crucial to making a useful visualisation, if you can’t see anything it’s going to be quite difficult to visualise your design. The light is also really important in affecting the colour palette chosen in your design. One of the earliest and most important design choice in creating a successful render is the sky and time of day. This choice will have a major effect on your interior and exterior design in terms of shadows and quite simply which aspects of the building you can see.

Another really crucial aspect of making visualisations useful for the consumer is the element of human input. These are after all being made for people and therefore the work should reflect this. Rather than giving, for example, an interior design, which simply includes some bland colour palettes with really minimal attention to detail, successful visualisations should offer something a bit more. Obviously, the content completely relies upon what the client desires, however giving a property design a suitable colour palette with perhaps the addition a few people to give a bit of character into the designs where appropriate would possibly give the client that little bit extra to help them decide on what they like. These personal touches are created by the artist who is trained to have a keen eye for colour contrasts and combinations that work well together and perhaps the input of people or not so.

Overall a lot of what makes a visualisation successful is dependent on the client’s desires and of course the ability of the artists. A successful architectural visualisation could be the difference between a sale and constantly having to change your designs wasting precious resources (namely money).

Ready to start a project? Click here