The Environmental Benefits of Property CGI Technology

Digital technologies, such as property CGI technology, are changing the way that buildings are designed, built and used. With the increased adoption of digital technologies in the property industry, we can expect to see radical improvements in the way we work, the way we create sustainable buildings, and the way we increase asset value across the property sector.

It is anticipated that, over the next few years, physical and digital environments will merge, creating hybrid spaces. This will enable these spaces to better meet environmental regulations, whilst developing the way we experience our surroundings.

The real estate sector currently accounts for 40% of global energy, uses 40% of the world’s resources, and emits 20% of the world’s total greenhouse gases. As such, there is a lot of pressure for the creation of buildings that are both smarter and cleaner. Technology, in a wide range of forms, will aid this move to a more environmentally-friendly attitude to property.

The Key Innovations

Data is perhaps the biggest way that we can facilitate a move to a more ecologically efficient environment. Collecting data on the natural environment, for example regarding seismic activity to assess earthquake activity, will aid in the creation of real estate that is equipped to deal with potential natural disasters.

Additionally, data on the built environment around the development will help to assess the viability of particular strategies required in the development of a particular project. Artificial intelligence and machine learning, as well as the IoT, will help the buildings themselves to become more environmentally friendly, and aid residents and businesses to implement more energy-efficient behaviours.

The continuing rise of 3D printing in the construction sector also promises significant results in reducing material waste. Many of the 3D printers being developed for construction utilise waste materials in order to create new buildings. The time taken to 3D print houses is decreasing rapidly, meaning that most of the work can be done by 3D printing hardware, reducing the number of other carbon-emitting vehicles and tools on site.

Property CGI Technology

The use of property CGI technology, via virtual and augmented reality, has a pivotal role to play in streamlining the way we develop property in a way that alleviates the volume of waste produced.

Working with property CGI technology at design level enables architects to plan buildings that are environmentally-conscious from the get-go. Equally, any issues with the design that may pose a problem are identified much earlier through the use of VR or AR combined with CAD and BIM software.

Clients can see an immersive and realistic rendition of the building before it even hits the site, allowing amends to be made at a higher level than ever before. This cuts out a large proportion of changes that would otherwise be required at a later point in the development process; changes that can be both costly and wasteful of resources.

Property Marketing and the Environment

Through the use of virtual walkthroughs of property being marketed, we also predict a positive environmental impact. It is somewhat of a by-product of the use of the technology, but worth considering nonetheless.

As the use of 360 video and photography is used to create virtual reality simulations of a property viewing, we will find buyers and investors needing to see fewer properties before deciding to put down an offer. This reduces the necessity for both buyers and agents to travel to multiple properties for ‘real life’ viewings, thus cutting the carbon footprint involved in this aspect of the marketing process.

It also negates the need for overseas investors to take plane trips to their target country to view property, as all the viewing they need can be done from a virtual reality headset alone.

Augmented Reality in the Showhome

Though the showhome for property developments is still a necessary aspect of the marketing suite, the way that it is used will be reshaped with the use of augmented reality, in particular.

Rather than expending resources on furnishing a showhome, the space can be left clear, as viewers experience the empty space ‘in real life’, whilst using an augmented reality headset to furnish and decorate the property to their specifications as they walk around. Such an innovative concept in a showhome will have a positive influence on buyer perception, hastening turnaround to sale, whilst saving time, money and resources for the developer and marketer.

Look Before You Leap

Before leaping into digital technology in property development and design, however, it is important to have a strong strategy in place for how these technologies will be used. Hastily investing in hardware that isn’t thoroughly assessed for its viability can be another source of waste that can be easily avoided with careful planning ahead of implementation. Nonetheless, where this technology is used correctly and intelligently, the cost and waste reduction benefits are potentially enormous.

As our society becomes increasingly digitised, it will become ever-clearer that the need for a dramatic change in every aspect of the property development cycle is necessary. A profusion of sophisticated technologies are evolving, such as big data, 3D printing, IoT, and property CGI technology in augmented and virtual reality. All of these innovations, and more, are set to drive us into a new, more sustainable era for property. It is an exciting time to be working in the property industry, which is on the cusp of being completely overturned as the digital revolution advances.


If you would like to learn more about the sectors within the Property industry that will benefit most from these technologies, and the ways in which this will happen, then be sure to download our whitepaper ‘How Virtual and Augmented Reality Will Revolutionise House Building and Property Marketing’.

Download our Whitepaper Revolutionary Tech – How Virtual and Augmented Reality Will Revolutionise House Building and Property Marketing:

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