VMI is thrilled to announce that Higgins Homes are finalists in the annual Housebuilder Awards 2017. These awards are among the most prestigious in the property sector, awarded by the industry, to the industry.

Higgins Homes is a finalist in the Best Marketing Initiative category, for a campaign that VMI Studio worked on with them. The project was a bold and innovative virtual reality show home for Clissold Quarter. Potential buyers can experience the fully-immersive walkthrough of a show home in the development using VR glasses within the Higgins Homes Stoke Newington sales and marketing suite.

Using our high-quality software, we worked with Higgins Homes to design a highly realistic virtual walkthrough. The walkthrough was also an interactive experience, in which users could change the colour of the walls and units to get a sense of how the property would look once the buyer put their unique stamp on the interior design.

The experience has been a resounding hit with customers, not only for its innovative use of VR technology, but for the customisable options that take it beyond the standard, passive virtual walkthrough.

The UK’s Housebuilder Awards was established thirteen years ago in order to recognise excellence and innovation within the industry. The Award seeks to reward house building excellence and creativity, in projects that push the boundaries within the Property sector.

Fergus Byrne, Director of VMI Studio, had this to say about the news:

“We are hugely proud of this accolade from the UK Housebuilder Awards. The project with Higgins Homes has been a thoroughly exciting one to be a part of. It’s a true honour to see the hard work and creative energy we put into this project recognised by such a prestigious Award, and we’re keeping everything crossed as we eagerly await the results.”

The ceremony takes place on 2nd November 2017 at the InterContinental London. You can find out more about the Housebuilder Awards here.