Why is Architectural Visualisation Important?

Why Architectural Visualisation Important?

So why do you actually need Architectural Visualisation?


It seems strange that a company that writes vlogs on architectural visualisation has never actually written about what it is and why it’s useful. However, there is a time and a place and that time is now… so here goes.

What is architectural visualisation? This is in broad terms is the act of seeing a building before it is has actually been built. Architectural visualisation actually started way before we had all of the fancy and advanced technology we do now. In those first rudimentary twig and grass-made structures, architectural visualisation was still very much a thing, with something as simple as a few lines in the sand. Nowadays however its a bit more advanced. Builders, architects, real estate agents and interior designers use the art of architectural visualisation to sell their products and services. It is becoming more and more of a necessary tool to communicate fresh and innovative ideas to the client. The most appealing aspect of this ability is quite simply the ability to see what the build is going to look like. Autocad Plans (those plain black and white drawings) are very useful to the 3d artist however they give no real reflection of what someone’s beloved hom is really going to look like (this is where architectural visualisation comes in. Due also to the advancement of technology, the demand for more advanced ways of seeing is become of paramount importance to adhere to the need of the audiences.

Architectural visualisation takes multiple forms, dependent completely on what the client desires. For example all architectural renders take either an exterior or interior form meaning that the images are either for the inside of a building (which tend to include furnishings, materials etc. or the outside of the building (which is the physical structure). However it can  also take the form of 360 degree video, or VR video some of which are interactive like the tours, which allows you to control and take a journey through both the exterior and interior of the renders. This not only allows you to show the client (and hopefully impress them) but also cultivates a sense of trust, it gives the architect the scope to be adventurous and push the boundaries of design. Clear communication between the consumer and the designer is the key to creating visuals which are going to be successful.

Overall, Architectural Visualisation gives an overall impression to the consumer about what they can expect. It also makes it quite simply more interesting for the consumer to see the colours and the materials that are going to be used or potentially be used in the build. Another great aspect is the adaptability, if the consumer isn’t happy with the materials or the layout they can be changed to adhere to their needs, giving them full customisability and choice. So, i think i’ve covered architectural visualisation and unless something dramatic develops or something new comes in I think this is the way forward.      


Ready to start a project? Click here