Augmented Reality for Property Marketing in 2018

Augmented Reality for Property Marketing in 2018

Augmented Reality (AR) is the combining of a computer-generated image that is superimposed on the real world of the viewer. Pokémon GO! Is a perfect example of AR, it’s the inputting of a computer-generated image such as a dancing Pikachu into your local park, the only way you can interact with Pikachu is through the application itself.
Augmented Reality is being used by real estate professionals to bring traditional, flat 2D print materials such as blueprints and photos to life right in front of the consumer. It also allows an interaction with the property enabling the viewer to adjust aspects of the property, from changing colour to moving furniture around within the location.

This AR experience is putting complete control in the hands of the viewer. Augmented Reality helps in all aspects of the property marketing and sales, it allows the designer to create their property as well as giving them an interactive sales pitch to present to the buyers. The most crucial aspect of using this technology is that it retains viewer attention, it presents an alternative way of seeing in order to keep the buyer interested in what is being shown to them. Maintaining the attention of any potential consumer is crucial to success as it allows you to fully pitch what you have to offer.

Augmented reality at Museu de Mataró linking to Catalan Wikipedia

Both Apple and Google, recognising the market shift towards interactive content, have introduced their own Augmented Reality technology with ARKit and ARCore respectively. ARCore is a development of its predecessor Project Tango. It uses advanced motion tracking by observing inertial measurement unit (IMU) sensory data to determine both the position and orientation of the device as per its movement.

Whereas ARKit uses its Visual Inertial Odometer (VIO), the ARKit combines with camera tracking and motion sensor data, with which a real-time position of the device is recorded. These advancements in technology allow the user to interact with this application wherever they are, making this a very mobile experience, and one which is accessible to the vast number of mobile users in the world. The release of these apps will give these companies another platform to allow the user first-hand experience with the unknown or the unexplored. Fancy having a tiger walk across your desk at work or looking in the mirror and having a Marvel character sitting on your shoulder, with this technology it’s all a possibility.

Video Courtesy of AppleInsider

Perhaps less dramatically, Augmented Reality in property marketing allows the user unparalleled engagement and customisation. By enabling the user to completely re-customise, recolour and refurnish the home of their dreams.
This accessibility makes AR so attractive to consumers as there are no limits to the possibilities. By using AR, real estate and construction companies are able to bring virtual 3D site models, interiors and specific features to life on any screen, at any scale, anywhere, whilst offering potential customers a realistic viewpoint on an interactive level.
The use of technology such as this for the real estate industry puts them at the forefront of technological advancement. As the ever-changing industry becomes more and more advanced so must the vendor. And currently that means using AR.

For a free demonstration of AR, or if you would simply like to know more, please get in touch at

Photo Courtesy of VMIStudio

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